Salesforce Marketing Cloud Engagement

Categories: CRM & Salesforce
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About Course

Plan and run personalised campaigns with Marketing Cloud: Email Studio, Journey Builder, Contact Builder, AMPscript and analytics.

Who this training is for

  • Digital marketing teams
  • Salesforce consultants adding marketing skills

Syllabus

  1. Module 1: Platform overview — Business units, studios, builders
  2. Module 2: Data model — Contact Builder, data extensions
  3. Module 3: Email Studio — Content, sends, deliverability
  4. Module 4: Journey Builder — Entry sources, activities, testing
  5. Module 5: Personalisation — AMPscript, SQL queries
  6. Module 6: Analytics — Reports and optimisation

🏢 Training your team?

This course is available as live online batches, onsite workshops at your office, or self-paced access for your employees with progress reports for HR. The syllabus can be tailored to your systems and projects.

🎁 Book a free demo for your team Corporate plans

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What Will You Learn?

  • Model data in Contact Builder
  • Build emails and journeys
  • Personalise with AMPscript and SQL
  • Measure campaign performance

Course Content

Module 1: Platform overview
Business units, studios, builders

Module 2: Data model
Contact Builder, data extensions

Module 3: Email Studio
Content, sends, deliverability

Module 4: Journey Builder
Entry sources, activities, testing

Module 5: Personalisation
AMPscript, SQL queries

Module 6: Analytics
Reports and optimisation

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